3rd Ave Car Dealerships

Excerpt, Looped Video Projection, TRT: 3 min 19 sec, 2018

Filmed at crowded used car dealerships in Brooklyn, "3rd Ave Car Dealerships" suggests the salesman’s fantasy of being successful through formulaic marketing techniques. Kaufman references these loud attempts to draw buyers’ attention by combining imagery of fluttering pennants with audio from car salesman videos found on YouTube. Filmed so that the viewer looks up at the pennants, the once earnest and hopeful decorations become part of the landscape. Worn and tattered, they echo a salesman’s weathered optimism.

- Katherine Murdock, Curator